An agricultural company based in Africa wishes to hire a consultant to help it to work through its problems of staff retention. The company produces starch from cassava and intends to explore the viability of exportation to new markets. Traditionally the company only supplied to one major customer. The company believes that it does not know enough about the uses and applications of starch to expand
its operations.
Requirements
As a business consultant, prepare an essay style paper of no longer than one side of A4 explaining the benefits and demerits of the different applications of starch. Your essay should make clear recommendations to the company with regard to what might be the best market to expand into.
Your reference list should be prepared on the other side of A4. Font size should be no smaller than 10 pts.
Marking scheme
? Presentation and referencing – 30%
? Quality of balanced arguments – 50%
? Recommendations – 20%
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