Challenges to the pharmaceutical industry’s blockbuster-driven business model, and the effectiveness of GlaxoSmithKline’s strategies for meeting these challenges
You should specify your audience/client. These are the options:
Pension fund
Ethical investment fund
Subscription only industry reports service
Publishing arm of a consultancy firm
Respected business newspaper
Your report should consider:
Company, business press and analysts’ narratives
‘Hard’ data such as year on year sales growth, market share
Patent challenges
Shape of the pipeline
Share price
Academic perspectives on pharma and GSK, as appropriate
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