Fictional scenario Risk communication plan to be completed. I have uploaded file with;
– suggested communication plan structure
– Assessment details
– Assessment criteria
– Marking guide
- Prepare a communication plan and include the following headings
- Situational analysis of the problem – Background and SWOT
- Goal – put the single goal that would directly address the problem or opportunity identified in your situation analysis.
- Target Audience (Stakeholders) – List who your primary audiences are that you want to impact through this plan. – Players, families, supporters, media etc
- Objectives – Three or more objectives will probably underlie the goal. These should be specific, measurable and attainable and have a specific deadline for completion.
- Key Messages – List no more than three key messages you want to impress upon your target audience
- Strategies – What methods will you use to get your message across? Strategies should include the broad who, how and what of accomplishing your objectives.
- Tactics – are the specific action items you will take to support your strategies and meet your objectives. Each should include a deadline and cost estimate.
- Evaluation Plans: State how you expect to evaluate (and expect to know) whether or not you’ve achieved each of your campaign and audience objectives.
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