You are required to produce a PEST analysis for Primark Drake Circus Branch Plymouth UK. You should identify and analyse relevant issues specific to this branch, taking account of its location, products, pricing and market. Do not consider Primark’s online offering. You should critically apply PEST and consider:
• Key environmental influences and their impact
• Trends: cyclical, seasonal, continuous, erratic or combination?
• The specific implications for Primark Drake Circus Branch Plymouth UK.
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