Operating Environment (15%) Little or no operating environment analysis. Very little understanding of the wider issues in the operating environment.
Objectives (15%) Very poor Objectives, No depth no understanding.
Strategy (15%) Very little understanding and development of strategy. No understanding and depth.
Implementation (30%)
Very little discussion on implementation. Technologies identified do not match strategies discussed. Poor prototype and planning.
Measurement Strategy (20%) Shows little understanding of basic concepts with inadequate or erroneous descriptions and explanations.
Report Quality (5%) The Report’s organisation is lacking. Some importance points are overlooked or not developed. The reader has difficulty in following the argument.
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