Detailed description of assessment
Ecovative (www.ecovative.com) is an North American based company who have invented and patented a new packaging technology that is eco-friendly (TED Talks Season 24 Episode 10.01.10 – Eben Bayer: Are mushrooms the new plastic?)
They are seeking to develop worldwide impact by promoting the use of their technology (product and process) as a replacement to traditional use of toxic chemicals and plastics such as formaldehyde and Styrofoam.
Watch the video, peruse the website. Take a look at the five current applications that mycelium can be used for. Now consider this in the context of your home country market. Research and discuss with your syndicate what agricultural by products are in abundance and which might be suitable for use with mycelium.
Then research and discuss which industrial/manufacturing sector in your home country would be an appropriate market to target.
In a group paper totaling 2400 words put a case forward to Ecovative for establishing a manufacturing, sales and distribution facility in your home country.
Pick only one of their 5 products/applications to focus on.
( I separate my work with my friends and here below is my part)
Instruction Details.
1. I have chosen “building Insulation” for a product. Check out this website for more information.
http://www.ecovativedesign.com/products-and-applications/insulation/
2. For the Country I chose “UK”.
3. The Promotion element of the Marketing Mix – This should include among other things:
4. What methods of promotion should be considered in launching this product in to this market?
5. Which would you recommend?
6. Where and when can you get across your marketing message to promote your product? Are there trade shows, industry journals, industry associations?
7. How might you use Public Relations to gain exposure for your product?
What you don’t need to do
1. Do not write like essay like start with introduction like that. Just research and answer what I ask then put it together in paragraph.
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