• Research and describe the internal and external environments of 2 to 3 real-world companies using an environmental scan.
• Determine what competitive advantages/generic strategies each company has and what strategies each company is using. ◦How does each company create value and sustain competitive advantage through business strategy?
◦ What measurement guidelines is each company using to verify its strategic effectiveness?
◦ How effective are the measurement guidelines that each company is using?
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