1. Ability to identify appropriate concepts for analysis and to propose the meanings and
significance of these tools.
2. Ability to identify appropriate research for analysis and to understand how it
contributes to the conceptual understanding of media.
3. Ability to use theoretical tools and concepts effectively and rigorously as well as
explore their significance to understanding the relationship between media and
everyday life.
4. Ability to write a clear, engaging piece of analysis that addresses the relationship
between media and everyday life.
5. Demonstrate command of relevant scholarly literature and reference this using the
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