After identifying the successful traits of an editorial on the subject you’ve chosen (through the process of rhetorical analysis), you should be well prepared to write a position paper to reflect your own views. Produce an essay that speaks directly to the readers of a specific publication that you evaluated in your audience and market analysis presentation. Draw attention to other voices in the conversation, such as the editorials you discussed in the rhetorical analysis summaries, show a complete understanding of the issue, and successfully connect the issue with your audience’s concerns.
Audience: You will select a targeted audience for your editorial through the selection of a periodical in which it could appear. The editorial’s formatting and style should fit well within the expectations of the chosen publication’s guidelines, as determined in writing exercises completed prior to the submission of this assignment.
Length: 3-4 pages
Format/Style: All portfolio documents must be submitted in proper MLA or APA format. You are allowed to choose which format works best for you; however, you are encouraged to use APA, since this is the commonly accepted style guide in graduate business programs.
Notes:
Make sure that your editorial has one primary goal and that you avoid obvious logical fallacies.
Consider the official positions of the publication, as well as the publication’s common voice/tone. While some publications include opposition views, such as USA Today, most editorials reflect the views of the newspaper, magazine, or organization.
Conduct a rhetorical analysis on your own original draft, much like you did with the published editorials. Try to bring the same level of scrutiny to your draft review, noting fallacies in your arguments, misleading statements, as well as strong rhetorical strategies that you might want to expand upon. This will also be done in group activities.
Consider your audience and what they are expecting when they pick up your editorial. Did you make a promise in the title or introduction that was not entirely fulfilled by the end? What questions might remain? Do you have the answers, can you point your reader to the answers, or are you able to suggest that further exploration is still necessary?
Is the issue controversial? If so, make sure that you are respectful of the opposing viewpoints. Is there a place to include or mention the opposing arguments?
Remember that this assignment falls second in a three-part series. Your rhetorical analysis assignment should link topically with your editorial, and it is suggested that you continue to use this broad topic for your proposal. You may, for instance, explore questions of what and why in your editorial, and then explore why and how for your research proposal.
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