From Free to Fee: Marketers Mull Formulas for Charging

In the case it is written that we have to read chapter 12 in the book.

Her is the book:
https://www.dropbox.com/sh/vgdzyriv02h8p64/AADsJlBVnkbJM4bhv9c3xHdIa?dl=0

In the online version you will find (Developing Pricing Strategies and Programs) in chapter 14 from page 382 to 402

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