Contain a situation analysis of Hull as a UK visitor destination.
1.Use both primary and secondary research data to support your analyses.
2. Define SMART communication objectives and identify strategies to achieve the objectives.
3. Outline and justify the relevant communication mix with regards to:
a. Target audience
b. Positioning
4. Define implementation plan and control.
5. Demonstrate ability to apply theoretical and conceptual issues to a practical communication scenario using a range of communication mix tools.
6. Demonstrate creative thinking and innovative ideas throughout.
7. Use the Harvard referencing system to present your references/bibliography. Cite any sources/references to add weight/conviction to your analyses/arguments
Your assignment is to develop a MARKETING COMMUNICATION PLAN to promote HULL OF CULTURE to http://hull2017.co.uk/
Prepare your marketing communication plan using the SOSTAC process(Situation analysis, Objectives, Strategy, Tactics, Action and Control)
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