In this assignment I must create this product and use it as a competitive advantage over other brands. Fila is the brand that i chose. and WEB CORE is the the product. Here is a little information on it.
FILA Competitive Advantage
FILA——————Wearable technology (Apps, Wrist Bands)
Web Core = Body Adaptive Clothing for Tennis and fitness (Yoga and Workout). Wearable technology (Chip with Bluetooth technology in the shirt/pants. This chip will connect to the app automatically. This app will follow all biometric data.)
-Tennis (Polo Shirts) $120
-Fitness Wear (Workout and Yoga) Pants/T-shirts $100 for the yoga pants
Target Market= South Korea (Korean), South America (Spanish), France (French speaking nations)
Slogan: “Power Within Style”
FILA aims to supply customers with newly innovative products and services by creating Web Core technology for clothing. With Web Core technology, people can now track their vital signs (Heart rate, body temperature, respiration rate, blood pressure) calories burned, sleep activity, and even posture. The clothing will be Bluetooth adaptable to the “FILA fit” app and will allow users to use their phones to collect and store data from the Web Core. The chip will be stitched behind the logo.
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