Individual Midterm Reflection Activities
This activity is an individual graded assignment. This assignment should be submitted as a short written paper (3-5 pages) presented in MLA format utilizing a minimum
of (5) works cited from industry related sources or references.
Midterm Activity Part 1 (Marketing Plan) Instructions:
For the F&B outlet under study;
Describe (using demographic descriptors; age, gender, income, marital status….) who the target guests and/or customers are and how your selected example hotel
currently markets to each of customer/guest types or groups.
Describe how the OUTLET is currently being marketed to the internal and external target guests and/or customers as described in number 1 above.
Discuss how much money a hotel, similar to the one you chose for you project, spends on marketing, in a single year, and then compare it to the cost figures (dollars
or percentage of sales) you have chosen for your group budget 1.
(ps; my hotel; Mandarin Oriental New York
Conclude the paper with some current ideas you have discovered through your research about hotel marketing that the property in your project should implement.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]