This research project will seek to identify the determinants of Australian consumers’ attitudes toward online retail shopping. It will investigate to possible differences across market segments including demographic segments (e.g., gender, generational cohort) and behavioural segments (e.g., Internet usage patterns). Interviews will be conducted to explore the drivers of online retail shopping behaviour (Assignment 1) and a survey will be used to quantitatively examine these drivers (Assignment 2).
The focus of the project is online retail shopping by consumers – that is, the buying of products in their finished form, from sellers over the Internet. Consideration will be given to the purchase of tangible products which might otherwise be bought offline (e.g., clothes, books, and electronics). The purchasing of products that are intangible and only exist online is excluded (e.g., mobile apps).
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]