My non-alcoholic beverage is a sports drink like based off of Gatorade.
For the first six (6) months your company is in business—to give you time to perfect your product and to learn from actual customers—you
will start marketing and selling in your own community, a radius of twenty-five (25) miles from where you live.
For most non-alcoholic beverages, marketing (as opposed to the actual product itself) is key to success. Cola drinks, for example, are
fairly undifferentiated, as are many energy drinks, juices, bottled water, and the like. Companies producing these types of beverages
differentiate themselves and attract market share through marketing and brand awareness—both of which are critical to success.
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