Aldis have expanded rapidly throughout Australia since opening a few stores in the late 1990s. In recent years they have changed their initially key marketing approach as they have grown into a greater competitive threat to the main food retailers, Coles and Woolworths. There are, however, still significant differences between Aldi and their competitors. There are also new challenges emerging, such as Kogan now offering groceries on their hugely successful online operations.
As post-graduate students you are required to undertake research and analysis of this organization with reference to Marketing Management theory. Your assignment should be much more than description or opinion – it should show evidence of research with clear reference to marketing management theory as covered in lectures and your textbook and, for high achieving students, further reading. All research and application of theory should be supported with in-text reference using APA.
Begin your research by visiting Aldi web site: http://www.aldi.com.au . They have stores located throughout Brisbane – find one to visit as part of your research.
You may add an introduction in which you outline the background to Aldi’s, and provide a very brief summary of the content which follows (this will not be part of the word count). This is the ideal place to discuss what you think are the critical issues facing Aldi, as this prepares your reader for the content which follows => PLEASE WRITE THIS.
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