Please read the document titled “Kopi Social Media Strategy”. Afterwards read document titled “Results”.
Please do the following.
Write a summary where you do the following (please follow this format exactly).
1. Briefly describe the strategies that were carried out. Do not mention the results, ONLY describe what happened during the events. (3-4 paragraphs).
2. Explain the different stages of ROI that the strategies went through (if you read document titled results you will see a brief description of what happened in each stage and the KPIs that were used to monitor each stage). Please include all of the information mentioned. Research companies that have used similar KPIs or strategies to reach objectives and reference them as examples. Do research on Key Performance Indicators that are used for social media strategies and explain why the ones used helped monitor the strategy’s success.
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