Research approaches and research methods – Seminar
Seminar – Case 9.1 Don’s Auto Detailing
reference :
Title: Marketing research
Personal Author: Parasuraman, A.
Edition: 2nd ed.
Publication Information: Boston, MA : Houghton Mifflin, 2007
ISBN: 9780618660636
Subject Term:
Marketing research
Added Author: Grewal, Dhruv Krishnan, R., 1952-
Research approaches and research methods
Learning outcomes:
Student to know and able to choose and justify the choice of research approaches and research methods
Core reading
Case 9.1 Don’s Auto Detailing
Activities:
Specify with full justification the most appropriate for the study based on MDP, MRQ, MRQs and components you identified.
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