Introduction
1) Overview of the company (IKEA)
2) Scan of the region (Oceania)
3) Pestel analysis of the target country (New Zealand)
4) Country of origin issues
Main Body:
1) PESTEL analysis (New Zealand)
2) Industrial analysis.
• Porter’s 5 forces
• SWOT analysis of ( IKEA)
3) Market entry strategy
– Uppsala Model
– Internationalisation
– Market entry mode (Compare)
– Etc…
Conclusion:
Implications
Sum up the discussion
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