Secondary Research/Analysis on Sherwin Williams, PPG and BEHR who are 3 major players in the US paint industry…
Do a thorough research to help answer the following questions for each company listed above.
What products do they offer and their key features??
Who are they targeting?
How do they market their products? Their distribution/stores/sales channels.. or they sale through retail?
Are they a private or public company? Back up answer with points i.e If private, are they venture-backed? By whom?
Who are their suppliers?
N/B: Perusing these companies websites will be of great help alongside other external resources/sources.
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