Assignment three requires each of you to carry out research preparation for the first part of the research proposed in assignment one and employ research instruments and methods as appropriate to enable a successful research project. Your research planning must focus on solving the business problem(s)/opportunity defined in assignment one and be reported in a Marketing Research Plan according to the following guidelines:
1. Selection of appropriate research methods and research instruments.
2. Discussion of all key aspects of research, including but not limited to:
a. Research design and methodology;
b. Research strategy and methods
c. Project resources.
3. Preparation of a Marketing Research Project Timeline; and
4. Making appropriate recommendations based on your conclusions.
Any other considerations you deem necessary for the successful completion of the research project.
The outline Marketing Research Proposal/Plan should be ~3,000 words in length (+/- 10%); be word- processed; and Harvard-referenced using minimum font 10/11 and spacing 1.5; to be submitted in Week 15 electronically TurnItIn (Blackboard) by 2359 hrs on Mon. 07th Dec. 2015
Indicative Marketing Research Plan Structure


Marketing Plan Contents

Approximate word count
Title Page (student no, company)

n/a
Table of Contents

n/a

Executive Summary
250
Business Problem (to be solved by research)
Business Objectives
Marketing Research Objectives
Research Design and Methodology
Research Strategy and Methods
Data collection and sampling (if appropriate)


Analysis
Research Project Timeline (detailed)

Conclusions & Recommendations

Total words

3,000 words +/- 10%

List of References
List of Appendices (if appropriate)
N.B. 2,700 to 3,300 words
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