A press kit, often referred to as a media kit in business environments, is a pre-packaged set of promotional materials of a person, company, or organization distributed to members of the media for promotional use. They are often distributed to announce a release or for a news conference. For this lab, please outline in no more than two pages, what elements go into a media kit, and explain how such a kit can help you keep the media informed. Please see the following for content of a press kit http://www.entrepreneur.com/article/57260
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