Low Sales: how McDonal’s has low sales? and how / why McDonal’s use data analytics and it do not a success? Research Paper

please write about how McDonal’s has low sales? and how / why McDonal’s use data analytics and it do not a success? Addition , write about how Wendy’s has low sales? and how /why Wendy’s use data analytics and it SUCCESS? why should we and when should we not do it? (add your own additional research from this point) I want 5 citations in APA format

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