Choose an organization form the wool Industry ?Discussion on theory maximum 20% ?This assignment is in report form with the following headings: -Executive summary -Clear and concise target market, segments and positioning (includes positioning mapping) followed by the company -Comments on both Micro and Macro environmental forces affecting the company -Brief analysis of consumer perceptions and behaviour about the brand/company -Marketing Mix (brief discussion) -Your comments or any recommendations ?References Harvard style ?Research at least 3 to 4 academic articles on the topic
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