Structured essay format Prepare a business plan for a new organisation / existing organisation of your choice? LAYOUT Headings Title page Executive Summary Table of Contents Section headings * Market feasibility * Technical feasibility * Human feasibility * Financial feasibility (WILL PROVIDE NOTES FOR THE FEASIBILITY SECTION SOON) References Appendix Criteria Excellent Good Missing or poor Part A: Introduction to the business plan Explanation of the business idea (5 marks) ? Clear and complete explanation of the business idea (5 marks) ? Good explanation of the chosen business idea (3 mark) ? Poor or missing explanation of the business idea (0 marks) Part B: Business plan analysis Discussion of the market feasibility of the business idea (6 marks) ? Provides a comprehensive background to the market feasibility (6 marks) ? Provides a good background to the market feasibility, but may miss some parts (4 marks) ? Poor or missing linkage to the market feasiblity (0 marks) Description of the technical feasibility of the business idea (7 marks) ? Clear and comprehensive description of all technical requirements (7 marks) ? Good description of most of the technical requirements although some elements missing or incompletely discussed (3-4 marks) ? Little or no attempt at describing technical requirements (0-2 marks) Description of the human feasibility of the business idea (7 marks) ? Insightful analysis of the human resources and requirements for the business idea (7 marks) ? Good analysis of the human resources– may fail to identify some points (3-4 marks) ? Poor or missing analysis of the human resources (0-2 marks) Criteria Excellent Good Missing or poor Part C: Financial Analysis Identifies the resources needed for the business venture (10 marks) ? Clear and accurate identification of the resources (10 marks) ?Good identification on some areas of the resources needed (6 marks) ? Poor or no identification on the resources required (0-1 marks) Writing and referencing Standard of writing (3 marks) ? Excellent standard of academic writing, with no errors in grammar, spelling or punctuation. (3 marks) ? Good standard of academic writing, with few errors in grammar, spelling or punctuation. (2 marks) ? Poor standard of academic writing, with multiple errors in grammar, spelling or punctuation. (0-1 marks) Referencing (with at least 5 references) (2 marks) ? All references correctly cited in the text and listed in the reference list (2 marks) ? Most references correctly cited in the text and listed in the reference list, or only minor errors involved (1 mark) ? Little or no attempt to adhere to correct referencing standards, or too few references included. (0 marks) Comments: Marker: TOTAL MARKS (……./40)
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