Your task for this lab is to read/skim this document – it’s 18 pages, single-spaced – and then write a two-page, double-spaced, executive summary of the material, highlighting what seem to you to be the key elements, and outlining the importance of those elements. here is the document- http://netpress.org/care-feeding-press/ Details: This is one of those “real world” assignments that mimics the kind of work you will encounter in your careers. One of the more important skills for you to learn and/or perfect is the art of speed reading or document skimming. In your careers you will often be asked to read and distil large amounts of information in a very short period of time, and then write an abstract or executive summary of what you gleaned from the material. In this case, I think you will find the document so interesting that you may want to read the entire thing thoroughly, which is fine. But you should practice skimming the headings, glancing through the paragraphs, making quick, short notes as you go, and then sum the thing up. Think about how this document is either informing you about the relationship between PR people and the press, or altering your sense of what that relationship is all about.
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