Read and carefully consider the following public relations scenario. Respond to the question in the form of a 1-3 page paper. An Ethical Dilemma…Or Not? An old hotel, once the premier one in town, is being extensively renovated and plans to open in two months under new ownership. The hotel owners engage your public relations firm to handle the opening and also to begin a campaign to position the hotel as the “in” place in town. The hotel owners suggest that a “bandwagon” approach might be taken by writing news releases and features that the hotel is already fully booked for the first month after its opening and several Hollywood stars have reserved suites. In addition, dinner reservations are heavy at the new French restaurant boasting a famous chef. This kind of publicity and press coverage will create the idea, however, that the hotel is a premier property whose success is already guaranteed. In reality, the hotel has very few room reservations and the several Hollywood stars will be present only because the suites are being offered free in exchange for their appearance As for the French restaurant, the background of the “famous” chef has been somewhat exaggerated, and there is no public demand for reservations at the present time. Should the public relations firm implement the hotel owner’s ideas? Why, or why not? What would you say to the client in this situation, keeping in mind that you would like to retain this account? I post one good example to show you in additional files.
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