In your new role as research executive for research agency Beaufort, you have been asked to develop a market research proposal in response to the written brief from the agency’s new client Rachel’s Organic. In your new role as research executive for research agency Beaufort, you have been asked to develop a market research proposal in response to the written brief from the agency’s new client Rachel’s Organic. The company has asked you to prepare a market research proposal (not a market research report). It is essential that your research agency proposes the most effective methodologies to deliver actionable results. Given the nature of this project, it is recommended that the research agency explores the appropriateness of all methods of research/data collection including secondary, qualitative and quantitative and proposes the best cause of action. *IMPORTANT NOTE: This is a fictitious case and you should not contact the company to get information regarding this coursework. Consider the aim given by the Marketing Director of the company, you are expected to: ? Carry out appropriate exploratory research using secondary data to clearly define the market research objectives (i.e. what information you need to collect, e.g. use of secondary data, exploratory research or your own insights). Examples of research objectives may include*: • Exploring general motivations to purchase organic food products • Identify attitudes towards organic juices • Purchase intention of organic juices, likelihood of recommendation… (Hint: see problem definition process on pages 60-66 McDaniel/Gates) ? Develop clear and specific research questions ? Suggest appropriate data collection method(s), target population and sampling method(s) ? Develop a data collection instrument/guide and explain how this instrument would achieve your specific research objectives. Justify the choice of this particular data collection instrument (Hint: why did you choose certain questions, how did you decide on the content of the instrument, was your choice based on secondary data, literature, and/or qualitative research or by yourselves?) ? Suggest appropriate data analysis procedure (Hint: The choice of the analysis procedure should stem from the data collection method(s) chosen). ? Provide a project plan with times and estimate costs Your proposal should be structured as a professional research proposal and must include: • Company Background & Rationale (Brief) This puts the research into context by briefly describing the client organisation, its market and products. The rationale for undertaking the research project should also be detailed here. • Research Objectives & research questions The proposal research objectives should take their lead from the research aim in the client brief and the results from the exploratory research. They should be specific and precisely defined. Specific research questions should stem from your defined research objectives. • Proposed Methodologies This section should detail the research methodologies you consider to be the most appropriate in response to the brief. You will need to explain and justify why you are selecting these methods. In this section you will also need to set out how you would conduct these research methods from start to end with justifications and should provide details of the following: ? Respondent recruitment method & incentives (if applicable) ? Use of data collection tools (e.g., discussion guides/questionnaires…) ? The proposed sampling procedures ? The intended method & techniques of analysis ? Any limitations of your proposed methods • Reporting & Presentation This section should highlight how the findings will be debriefed and reported to the client. You will also need to design and include the data collection tool(s) you have chosen in your proposed methodology (in appendices). The link between this instrument and your proposed research approaches should be evident. • Timings & Fees This sets out the timings of the project including an indication of fees. You will need to provide a total and breakdown of cost. *********importance: please also write a A4 page long assignment plan with bullet points. Please select 3 or 4 specific objectives.Trying to understand/illustrate why the organic juices not else.
Use the order calculator below and get started! Contact our live support team for any assistance or inquiry.
[order_calculator]