This assignment is the continuation of a term project which allows you to explore the economic environment of the industry in which you are currently employed or in which you intend to be employed. You will need to do a bit of research to support your answers. Revisit the “Challenge Yourself” exercise in the Market Structures lecture before you begin this project. What market structure best characterizes your chosen industry? (Provide details regarding general number of sellers/buyers, product differentiation, barriers to entry, availability of information, and advertising. A couple of good places to begin to gather this information are www.investopedia.com and www.manta.com.) How do this week’s readings inform your understanding of your chosen industry? (What insight or new information have you gathered as a result of your study?) How can your unique contribution to a firm within this industry enable the firm to prosper? (Ex: What skills do you hope to offer? How will you use your skills to help the company produce a quality product or service? How might you help to keep costs down?) Please be careful to integrate course terms and concepts in your posts and use MLA style for your source citations.
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