Regular Assignment Understanding Retail and Services Marketing Following your initial study of the nature and role of retail and the global environment in which it operates you are required to respond to 3 short answer questions, drawing on your own independent research. Understanding Retail and Services Marketing: Within the time constraints outlined by your tutor, please respond to the following 3 short answer questions. 1.There has been a significant rise in e-tailing in the last 15 years within the western countries; however e-tailing is still in an infancy stage in other parts of the world, critically evaluate this statement in regards to either high street clothing sector or luxury clothing sector. 2. Retail internationalisation is much more than the opening of stores abroad. Provide a critical review of this statement. 3. Provide a critique on how international retailers can achieve competitive advantage through after sales service. ————————————————— I choose ZARA in the UK for western country
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