iPhones, Apple , and pitch a new Integrated Marketing Communication plan (IMC) to your client. Create a Microsoft PowerPoint presentation of 8-10 slides that includes the following components: Identify how your IMC plan is new and improved including the benefits you focus on and the target market. Discuss the changes to your positioning strategy. Discuss any considerations you will need to employ to build and maintain the brand and customer loyalty. Create a print ad and a video broadcast (YouTube TM, video, or PowerPoint storyboard is acceptable) for the product based on your new strategy. This must be integrated into the PowerPoint. Include speakers’ notes to clarify the information in your presentation and provide supplemental explanation. Be sure to read the rubric for guidance on how the paper will be graded.
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