In line with the requirements for operation of the April Executive Business Simulation 2014 and given that you have launched a new company into the European car market you are to produce a report to the shareholders reflecting upon their company’s performance during the simulation and making recommendations for future action by the organisation. Maximum number of words: 2,000 (plus data & appendices). To include: – Critical performance review in light of the initial business plan. – An analysis of the contribution to the performance of the company of the particular role / function adopted by the candidate during the simulation. – Justified recommendations for the next five years organisational operation – Candidates should refer to the assessment criteria provided. Marking Scheme Re-sit Assessment Criteria 67% Weight Company performance/decision making – Appropriateness and justification ofdecisions made; – Evidence of use and analysis of informationprovided to inform decision making; – Evidence of market/industry knowledgeincluding competitor awareness, customerawareness, strategic direction; – Concise overview of results; – Realistic recommendations for the futurebased on sound, reasoned arguments. 33% Presentation – Appropriate format; – Complete and concise; – Understandable; – Relevant.
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