You have to select one academic article of your choice, from amongst those in the course specification, on Moodle, or any other one as long as it pertains to marketing ethics. Your task is to write a reaction paper of 2,500 words. A reaction paper is a summary of, and reflections on, a reading (or more readings for a given topic). In the first part of the paper, identify and expand upon the 2-4 key ideas or themes covered in the article (or try to find a few common threads across them if you engage with more readings). Each theme should be linked to marketing ethics and you should support your analysis with the use practical examples. Then in the second part, reflect on how these key themes can be linked to other readings. It is essential that you read other journal articles/books to support your analysis. I expect a minimum of 10 proper academic references. You might also wish to discuss your own opinion at certain points of the paper. Make sure you present evidence to back up your own opinion, thus turning it into a scholarly argument, whether or not it differs from that of the author(s).
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