Develop recommendations designed to expand Kusmi’s ecommerce and digital marketing presence and brand awareness in the United States. 2. Enhance E-commerce Offerings Update Website . Subscription Service i. High percentage of purchased teas are gifts ii. Encourage customers to purchase subscriptions as gifts instead 1. Something along lines of 3 tins of tea delivered every other month iii. “Tea club” equivalent to wine clubs iv. Need to find comparable companies! (Talbott Teas- Based in Chicago/ Premium Tea Brand/ Was on Shark Tank) https://talbottteas.com/ c. App-Based Loyalty Program . Consumers are increasingly trading-up to premium teas and reflect middle class values and buying behaviors – they value rewards! i. Loyalty programs should be part of a broader CRM strategy, not launched as a temporary promotion. 1. Tie together purchase history, preferences, subscriptions 2. Objective: capture LTV through user accounts. ii. App must offer convenience and utility. 1. Location-aware functionality, personalized displays and messages (tier status), wallet integration, mobile notifications, etc. I have a bunch of notes and thoughts to upload, my part of this assignment is strictly the website and digital, social media recommendations
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