How does this article fit into existing literature?
Romani, S., Grappi, S., & Bagozzi, R. (2013). Explaining Consumer Reactions to Corporate Social Responsibility: The Role of Gratitude and Altruistic Values. Journal of Business Ethics, 114(2), 193-206. doi: 10.1007/s10551-012-1337
Please use good quality academic sources, and please follow the word limit as this is only a section of a paper I’m working on, so no introduction needed just be straight to the point.
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