https://eds.a.ebscohost.com.proxy.kennesaw.edu/eds/pdfviewer/pdfviewer?sid=32a37f53-9473-48a6-9605-3012653bf0b0%40sessionmgr4004&vid=28&hid=4213 Must write the essay on the journal above. It must include the following: 1. Must be a Peer Reviewed Journal that includes title of article; author; name and date of publication; include copy or internet link. 3. Explain what the article covered? Are there other articles or literature to support the author’s theory(s). If. S mentioned them in your summary. 4. What aspect of marketing concept/theory did it address (the 4Ps, consumer behavior, positioning, etc.)? 5. What are the ramifications or interpretation (what did you learn)? 6. Based on the article what recommendations what would you suggest to alleviate the problem(s), if any? 7. Do you feel the article topic covers relevant current marketing trends and/or issues? Why or why not?
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