– The founder and Chairman of Chipotle, Steve Ells has asked you to provide him with a case analysis report about the firm. – A mix of text, bullet points, and charts is appropriate formatting. – The outline for the case report is (use these headings for each section of the report): 1. Key Problem – Identification – You should provide a brief statement of the key problem you identify in the case. – Describe why you identified this as the key problem. – You should focus on one problem, even if the case has more than one. – All of your subsequent analyses in the report should focus on the one key problem you identify. 2. Key Problem – Situation Analysis – Summarize the key factors of the situation regarding the problem. – Your situation analysis could include an assessment of the problem identifying important business factors, as well as significant environmental factors. 3. Alternatives Solutions – Discuss 2-3 alternative solutions that you considered, and identify the pros and cons/advantages and disadvantages of each alternative. – Please remember to utilize data from your situational analysis in section 2. 4. Recommended Solution – Pick one of your alternatives and “sell” (i.e. make a solid case) to upper-management about why it is the best solution.
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