Emotions are effective triggers and motivators marketers use to influence and initiate consumption/shopping behavior. Conduct a general research on the marketing of emotions to various product categories, and how marketers apply human personalities to their brands (recall terms like personification, and anthropomorphism). Which emotional triggers have been proven to be successful in marketing and advertising? Why? Which personable brands (not counting the ones we discussed in class, like Geico, mZ&m’s ) have had great success in capturing the audience’s attention? Why? use in text citation, no plagiarism Font 12, dbl-spaced, properly cited and referenced
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