Write Introduction with using the following outline. • About reviews and online reviews in general About TripAdvisor How long have they existed How many users / reviews etc Other review sites • Perceived Quality and Actual Quality – · Why is it important that qualiy assessments that consumers make be trustable and real · Are there cases where there have been fake reviews? · How is that likely to affect things in general • What will the research project explore * Why is this being researched? * What have others researched related to this topic? * What have they found? / what are the gaps in the research? / what is the paper aiming to add to the body of knowledge in this area? * What are the implications for the findings? o How will it impact academia o How will it impact consumers o How will it impact businesses and service providers • The main purpose of carrying out this research
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