Instructions: Written analysis to be no more than five pages. Cite sources as appropriate. As a senior marketing manager for a global company (select one of the following: L’Oreal, Ford, or Apple) you have been asked to provide a written overview of your firm’s international marketing brand and product strategy to a group of new hires from University of Iowa. Specifically confirm what elements of your product, communications, and brand strategy are standardized and what elements are adapted to local tastes. Provide examples from your research of the company strategy and explain why it makes sense they do what they do drawing from the theories presented in the text.
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