Come up with a business revolving around tourism Innovative and structure in your 7 p’s of marketing The pitch is to include: Outline the idea and innovation Financial projections Marketing strategy Critical issues that may impact success Clarity in who that target segment is- describe them thoroughly Who am I talking- veering away from the demographic segmentation? Opening gaps form when you use demographics Clear idea of the audience Marketing approach, tools Financial projections -Cash flow statement-will need seasonality, as it’s a tourist-associated business It will need a Balance sheet from February 2016 to March 2017 Pick out the interesting things in that cash flow, seasonality, Main critical issues – what are you going to do that minimise that risk And if it does occur what will you do More of a holistic thing- is your innovation unique What happens if something goes wrong with the company how to mitigate the problem? I should consist of a 1000-1100 word speech as it is a 10 minute presentation
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