I have done a bespoke website that should illustrate my understanding of ‘marketing in action’ and I am sending it to you. I have done a bespoke website on an hypothetical hotel and now I need to write a critical commentary justifying my creation of the website. Mainly I have to justify how and why my website creation is linked to marketing mix theory. The word guide is 1000 words. PLEASE USE THE REFERENCE that we give you only a few and write in simple English, not very difficult words. These are the reference: 1) Internet marketing of tourism Bisht, N. S; Pande, Sweta; Belwal, Rakesh; ebrary, Inc Published Mumbai [India] : Himalaya Pub. House 2010 2) Marketing tourism places Ashworth, G. J. (Gregory John); Goodall, Brian Published London : Routledge 2013 3)Marketing and managing tourism destinations Morrison, Alastair M., author Published London : Routledge 2013 4)Marketing for hospitality and tourism Kotler, Philip, author; Makens, James C., author; Bowen, John (John T.), 1948- author Published Harlow, Essex : Pearson 2014 5)Destination marketing: an integrated marketing communication approach Pike, Steven Published London : Routledge 2012 6)Customer service for hospitality and tourism Simon Hudson, Louise Hudson Published Oxford : Goodfellow 2013 7) Destination brands: managing place reputation Morgan, Nigel; Morgan, Nigel; Pritchard, Annette; Pride, Roger Published Oxford : Butterworth-Heinemann 2011 8)Marketing in travel and tourism Middleton, Victor T. C 4th ed. Published Oxford : Butterworth-Heinemann 2009 9)Tourism Branding Cai, Liping A; Munar, Anna Maria; Gartner, William C Published Bingley, U.K. : Emerald 2009 10) Tourism-marketing performance metrics and usefulness auditing of destination websites Woodside, Arch G Published Bingley, U.K. : Emerald 2010 11) Destination marketing and management: theories and applications ebrary, Inc; Pizam, Abraham; Wang, Youcheng Published Cambridge : CAB International 2011 12)New challenges to international marketing Ghauri, Pervez N., 1948-; Sinkovics, Rudolf R., 1966- Published Bingley, U.K. : Emerald 2009 13)Marketing management: a relationship approach Hollensen, Svend 2nd ed. Published Harlow : Financial Times Prentice Hall 2010 14) Marketing Management Kotler, Philip; Keller, Kevin Lane, 1956- 14th ed., Global ed. Published Boston, [Mass.] ; London : Pearson 2012 15) Digital marketing: strategy, implementation and practice Chaffey, Dave, 1963-; Ellis-Chadwick, Fiona 5th ed. Published Harlow : Pearson Education 2012 I am sending you also the Module Assessment they gave us Marketing is essentially concerned with voluntary transactional exchanges between producer and consumer. A key element of this exchange process is the ability to communicate and distribute the product/service offer, whilst also building brand loyalty and achieving competitive advantage and market share. Consequently, within the contemporary visitor economy the utilisation of Information Communication Technology (ICT) is fundamental to modern marketing practice.With this in mind, your task is to design and build a bespoke website that illustrates your understanding of ‘marketing in action’. In short, create a website that practically demonstrates the key aspects of the marketing mix (product, price, promotion, and place). You should create your website around a hypothetical organisation/product/service but one that has real-world relevancy. You are also required to write a critical commentary justifying your creation of website, whilst evaluating the inherent marketing principles and concepts. Particularly, you are required to justify how and why your website creation is linked to marketing mix theory. Your commentary should appear on a separate web page within your website. The word guide for your commentary is 1000 words. The aim of this assessment is for you to creatively demonstrate how key aspects of marketing theory may be translated into a practical and real-world commercial (online) environment.You should include a dedicated page within your website entitled ‘Commentary’. Specifically, you should write a ‘business style’ commentary justifying why you have chosen/created the style and content of your website and how it demonstrates key elements of the marketing mix (word guide 1000 words).Particularly, your website and written commentary should focus on the 7 C’s of website design as discussed in class (that is, context, commerce, connection, communication, content, community, and customization).
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