This is the task description given to us by our teacher – You are the new international marketing manager for medium sized Australian coffee retailer called Australian Clean Green Coffee Production (North Queensland) (ACGCP is not a real company). The company is a producer, wholesaler and retailer of coffee in the medium to high end of the market. You have been given the task to evaluate international outsourcing in Guatemala for the company due to high demand where production cannot be achieved domestically. There have been many Australian companies outsourcing coffee supply in countries around the world. There have been many advantages of outsourcing of coffee in overseas countries. However, more recently there have been a movement toward ethical production which has brought this practice under the microscope. Globally we have also seen a growing body of work debating the socially aware or socially-conscious consumer. These changes to global outsourcing and consumer trends of ethical consumerism may help position your argument. Evaluate outsourcing of some production for the firm. Please consider the Corporate Social Responsibility (CSR) issues related to the context. He also said this in our lecture- We cannot produce the amount of coffee we want, so we have to outsource to another country. This is a Queensland company that exports to the United Kingdom; specifically England. The English consumer market is quite distinct when it comes to ethical consumption. There are numerous topics that need to be analysed including production and supply chain, and the consumer market. In regards to the consumer market, when comparing the English market to the market in Australia, it becomes quite distinct. There are sub-markets in Australia that behave in a similar way so these could be used as examples. The production and supply chain includes numerous aspects such as where you source, your country, and where you produce the coffee. Thoroughly analyse Guatemala and the trading norms there and explain this in the report – include country of origin affect. The essay is due on the 28th of March.
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