Research, analyse and explain how a new or enhanced mobile presence could enhance the promotion and sales for an organisation of your choice. Discuss and recommend a development path for a new or enhanced app for the organisation Research Paper

Explain the mobile industry, trends, challenges and applications • Explain and evaluate the use of mobile applications features such as multitouch, accelerometer and other interfaces • Explain the impact of the mobile applications for the business transactions • Evaluate the impact of the mobile applications for the business transactions • Critically evaluate and identify relevant applications to make business processes more efficient in an organisation

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