THIS ESSAY IS FOR A FASHION MARKETING STRATEGIES CLASS. The assessment must be a new initiative for Selfridges (department store). The report must contain evidence of primary and secondary research and original imagery. Your primary research needs to include a survey and details of your own visits to Selfridges and suitable competitors and interviews with customers and store staff. Your secondary research needs to include references to published market research, articles, websites and books. The strategy needs to communicate your idea and you will also need to explain how this campaign will be launched to drive the chosen business forward and what success will look like. The launch needs to be considered within a time frame and the expected results. All text and images need to be clearly referenced in the report using the Harvard referencing system. Demonstrate a detailed knowledge and critical understanding of fashion marketing by: Show knowledge and application of a range of research methods; primary and secondary. Demonstrate skills in critical thinking, analysis, reflection, review and evaluation and the ability to research, generate ideas and develop concepts, proposals, solutions or reasoned arguments independently and collaboratively in response to a given brief. Demonstrate the ability to utilise data and apply fashion marketing theories, tools and methodologies and communicate effectively orally, visually and in writing, using a range of media.
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