It’s a case study to examine the Progressive insurance company’s audits, which is Owned/earned/paid media audit of Progressive (and competitive) websites, social media properties, blogger references, collateral materials and marketing messages. Project Background: Progressive is launching a new product in July 2016: renter’s insurance designed for graduate students. Product Details Include: Pricing as low as $5 a month to protect all belongings, but can jump to as high as $50 a month based on credit score The product can be purchased by calling Progressive or through an independent insurance agent A Progressive representative or independent agent comes to your home to audit your belongings You are given funds to replace items that are lost in the event of theft, fire or water damage Claims can be filed by calling Progressive or your independent agent MLA FORMAT -cite your sources A type-written report that outlines your findings and recommendations. charts maps video/audio snippets The report should not exceed ten pages (excluding graphics, charts, attachments and requested backup documentation) This is a team project as such I expect every team member to contribute equally to the final product.
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