The assignment will consist of two parts: Part I: Read Harvard Business Review case- In search of a second act. And then summarize what the case is talking about. Write one paragraph. https://hbr.org/2013/04/in-search-of-a-second-act/ar/1 i. Describe the company’s situation Ii Describe what actions the company took ii. Describe the outcome for that company and was it positive, negative, or is it still unknown? According above requirement write first paragraph. Part II use marketing knowledge to analysis following questions: write 2-3 paragraphs. Position Paper – Each student will be responsible for writing a position paper for the case explaining what should be done by the company described in the case. The position paper should consist of: i. Real world examples supporting your position (include APA-style citations). Research and find companies that are currently or have recently been in a similar situation to the one described in the case to support your position. ii. Strong and compelling arguments based on sound business knowledge
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