Overview: This is a group project. Select any consumer brand. Assume you are the marketing director of this brand and conceptualize a branded game idea for this company. Considerations: • What is your marketing goal? • What will the users of the game do? What kinds of structure and rewards will you build into the game? • Consider the brand’s target audience and what would motivate them to use the game. Your gamified experience should be interactive, fun and enjoyable. • How can the game drive in-store (online/brick and mortar) visits and purchases? Encourage consumer activity across mobile, digital and in-store. • How can the user share their experience within the game to their social networks (boast of achievements, entice new users to play)? WE WILL SELECT AIR CANADA PLEASE USING AIR CANAD TO DO THIS ASSIGNMENT.
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