Marketing Plan In this module SLP2, conduct SWOT analysis for your charge based on the situation analysis in SLP1. This is the second step of this cumulative research project. Be sure to revise the sections in SLP1 and include them in this paper following the marketing plan outline provided above. Company and charge 1. Apple needs to increase its market share for iPhone 7. SLP Assignment Expectations Use the following outline to organize your paper. Note that the letters “a, b, c…” and the numbers “i, ii, iii, iv…” below are used to show the major issues you need to include in your paper, but should not be used to format your paper. III. SWOT Analysis (3-6 pages) (Use Heading for paragraphs) 1. Strengths and Weaknesses (Internal) i. Strengths ii. Weaknesses 2. Opportunities and Threats (External) i. Opportunities ii. Threats 3. SWOT Table * Note: See attached Marketing Plan (Word Document) and complete assignment instructions. Expand/Add on to overview SWOT Analysis and create SWOT Table per attached assignment instruction. Update Table of Contents, Conclusion and References.
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