A1. Branding “Myself” Assignment: Each student will develop a brand concept for themselves, in the professional space. Note: This is not an Audit (looking at what was or is) but a Plan (what will be). The plan must include the: a. Development and Statement of the Mission for the “Myself” brand; b. Analysis and description of the target audience for the “Myself” brand, for two different cultural/social contexts; c. Positioning of the “Myself” brand in the competitive space (across the two different cultural/social contexts); d. Analysis of “Myself” points of parity/difference, uniqueness, and competitive advantage (across the two different cultural/social contexts); e. Development of “Myself” brand identity and brand image; and f. Development of a social media promotion plan; (Facebook, Twitter, Instagram and Linkedin) g. Brand-building plan and an integrated marketing communication program for “Myself”.
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